cursos de desenvolvimento profissional para gestores e professores de inglês

the syllabus

Module 1:  Leadership: Models and Skills

• A Model for Leadership: Nature, Theories and Styles

• Servant leardership x cooperative development

• Communication and effective teams 

Module 2: The Learning Organization

• Organizational structure

• Organizational culture

• Planning strategically

Module 3: Human Resource Management & Communication

• Motivation

• The Role of Emotional Intelligence

• Managing Performance

• Matching People to Organizational needs

Module 4: Customer Journey

• Moments of truth

• Mapping your customer journey 

• Setting and managing performance standards

       Module 5: Marketing 

• Marketing x Sales

• Your brand

• Developing new products

• Creating marketing plans and campaigns

• Digital marketing: websites, social media and customer-centric content

• How to involve the wider business community

       Module 6: Academic Management

• Recruitment and retention

• Induction

• Continuous Professional Development and Teacher Support

Module 7: Change and innovation

• Strategic Planning

• Decision Making

• Total Quality Management

       Module 8: Making a profit

• ELT products and the product mix

• Fixed and variable costs

• Budgeting

• Breakeven Analysis

• ⁠Possible Negotiations 

The learning organization is the one in which people continually expand their capacity to create the results they truly desire , where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how to learn together.

Peter Senge 1990